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W.SYCIP GRADUATE SCHOOL OF BUSINESS
MASTER IN BUSINESS ADMINISTRATION
(MBA 16)

AIM offers the only MBA program in the Philippines and one of the select few in Southeast Asia to be accredited by both the EFMD and AACSB. Global in scope yet Asian in context, the program maintains a strong core curriculum, an integrative and generalist manager viewpoint, practitioner-oriented teaching tools and methodologies, and a pervading Asian vision.

Operations Management Development of Enterprise I Management Control Systems General Management Quantitative Analysis Financial Management Marketing Management Language of Business Human Behavior in Organizations/ Human Resources Management Management Communication/ Written Analysis of Cases Economics ASIAN CONTEXT
CORE FOUNDATION (8 MONTHS)
MRR or Case Series Action Consultancy and Field Work Electives Marketing Entrepreneurship CFA or FRM
FINISHING (8 MONTHS)
I. Skills Acquisition

An AIM-MBA student stands to gain crucial advantage in three major areas: skills building, accountability, and networking.
a. 
A solid foundation in the management disciplines would enable them to make decisions with confidence. They will undergo rigorous skills formation in finance, operations, marketing, human resource management, environmental analysis, and strategy the essentials of effective management in any setting.
b.  With such skills comes accountability, or a commitmnt to ethical behavior, respect for the environment, and professionalism as applied not only to corporate value chains but also to other societal stakeholders. The students will be exposed to Asian management systems and CSR, and be familiar with institutional, cultural and social nuances of the region.
c. 
Complementing skills and accountability will be networking. Students will be linked through AIM's international corporate and public sector partners, distinguished alumni network, and key players in the region.
II. Program Content

Because of AIM's preference for the case method, students must process at least three cases and the accompanying readings each day, five days a week, full-time, for almost 16 months.

The 1st eight months
In the first 8 months, students learn 9 basic functional management areas: Managerial Accounting and Control, Macro and Micro Economics, Marketing, Finance, Operations, Quantitative Analysis, Enterprise Development, Communications, and Strategic Management and Ethics.
Students develop skills in the classic business functions, acquire understanding of how people behave in organizations, and build communication skills. They develop critical entrepreneurial, strategic and ethical thinking. Most importantly, they get immersed in the complexities of the different Asian markets
A tradition kept alive since 1968 is the Friday night WAC: students must do an overnight, rigorous analysis of case exercise three out of every four weeks for at least five months. This is to sharpen their skills at communication and working under intense time pressure.
To hone entrepreneurial skills, students undergo continuous exercises in opportunity seeking and innovating in the core course Development of Enterprise (DE). Entrepreneurship is taught as a complement to strategy management not only to stimulate students to explore new external ventures, but also to think about entrepreneurship.
Before the MBA 16 starts, students go through a two-week pre-MBA technical training in accounting and statistics. Students with liberal arts backgrounds or who have little experience in field accounting are strongly urged to attend. As the MBA 16 progresses, alumni and senior class experts conduct evening tutorials on technical knowledge areas, though students are not required to attend these sessions. Students also go on group field projects, games and simulations.
The 2nd eight months
In months 9 through 16 (see Figure 2 and Table 1), the specialization phase, MBA students must complete three major tasks: a two-month action consultancy (AC), a six-unit MRR, and electives. In the AC or internship, students do a two-month, live consultancy exercise with an Asian company. AIM helps students connect to these companies. The AC marks the start of external networking, which extends to the MRR, placement activities, and adjunct faculty electives.
The MRR, a major integrative paper requiring the student to do extensive external enviro-industry analysis, as well as an actual company strategic review, is equivalent to a thesis/dissertation of other masters programs. Like theses, students must defend their MRR in front of a faculty panel. The MRR may be a corporate strategy of an existing company or venture/feasibility study.

TABLE 1

MBA Electives

 ENTREPRENEURSHIP
1 Establishing and Running a Venture Enterprise (ERVE)
2 New Product and Service Development (NPDS)
3 Social Entrepreneurship (SE)
4 Managing Family Corporations (FAMCOR) - Mini electives(10 sessions)
 MARKETING
1 Creative Marketing and Selling (CMS)
2 Understanding Consumer Behavior (UCB)
3 Direct Response / Relationship Marketing (DRRM)
4 Marketing and Finance Creating Synergy (MFCS)
5 Retail Management (RM)
6 Advanced Topics in Marketing Research
7 Product Plus & Service Marketing
8 Marketing and Sales Force Management
9 Corporate Finance
 FINANCE
1 Advanced Corporate Finance (ACF) - Mini electives (10 sessions)
2 Banking with the Poor (BWP)
3 Business Economics (BE) - Mini electives (10 sessions)
4 Portfolio Management and Professional Standards (PMPS)
5 Investment Banking and Structured Finance Analytics (IBSFA) - Mini electives (10 sessions)
6 Mergers and Acquisitions Analytics (MAA)- Mini electives (10 sessions)
7 CFA Review
8 Islamic Finance
9 Structured Finance & Capital Markets
 INTERDISCIPLINARY ELECTIVES
1 Negotiations, Analyses and Practices (NAP)
2 Self-Mastery, Arts and Spirituality (SMARTS)
3 Real Property and Management Development (RPMD)
4 Systems Thinking (ST)
5 Islamic Management Study Tour

The following are the options offered in the second phase of the MBA.

a. 
MBA Majors: Students may opt for the general management track or major in one of three areas: Finance, Marketing, and Entrepreneurship. Students MMRRs should correspond to the fields they are majoring. For example, a marketing major MRR must have an actual market research component and detailed product plan. An entrepreneurship major must do either a venture feasibility or live product demonstration. Finance majors must also pass Chartered Financial Analyst (CFA) Level 1 exam, or acquire Financial Risk Management (FRM) qualifications.
b.
Study Tours: Students can enroll in a study tour cum elective that will take them on a journey to various parts of Asia. In the Islamic Management Study Tour, students go to Malaysia or Indonesia for a weeklong immersion into Malaysian institutions and interactions with Muslim managers and management students.
c.
Business Plan Competition: Students with entrepreneurial ideas can participate in the Robert V. Chandran $100,000 business plan competition, which rewards the best student plans with a $100,000 angel investment. Robert Chandran is an AIM MBA 1977 alumnus and the founder of Chemoil Corporation, a US- and Singapore-listed corporation.
d.
Student Exchange: Students in the top 40% of the class at the end of the core season are qualified to spend a semester in one of the 35 partner schools in AIM's International Student Exchange Program (ISEP). These schools are located in North America, Asia, Europe, Australia, and Latin America.
e.
International Business Games: Students can join the Asian Moot Competition and other international business games that invite AIM such as those of L'Oreal, Thunderbird, and the IIM systems.


III. Program Delivery


About 75% of all GSB classes are conducted using case studies. AIM however is multi-pedagogical. The case method is complemented by the AC programs, outward-bound type exercises, walkabouts, IDEO team projects, field market research, online learning, improvisation acting, games and simulations, and retreats.


IV. Career Management and Placement


The priming of students involves career counseling sessions and seminars on interview protocols, negotiation, career planning, corporate etiquette, and ethical conduct. In addition to the standard on-campus interviews during Recruiters Night and the Job Fair, off-campus interaction has been conducted via videoconferences, telephone and Skype sessions, and online jobs postings.
Within three months of the May graduation, the CMS office received 98 job offers for the 79 MBA graduates of batch 2007, representing a 126% job-to-graduate ratio. AIM graduates are primarily engaged by multinationals, financial services and consultancy firms. Given the predominant number of Indian and Filipino nationals in the programs, India and the Philippines are the more popular placement destinations, followed by Singapore and the Middle East.

TABLE 2

List of Companies for Placements and Action Consultancy

AUSTRALIA INDONESIA
Nokia Citibank
Capgemini Piatoma
Satyam PT Bintang Toeje
INDIA HSBC
3M PT Samudra
ADP PT Cussions
Adventity Asia Pulp & Paper
Cadbury PT Hortus Danavest Tbk
Cadence PT Bayu Buanan Gemilang
Cognizant Technology Solutions PT Factors International
Deloitte PT Temerity Inovasi International
Enam BHUTAN
Essar Bhutan Power Corporation
HCL Technologies MIDDLE EAST
Headstrong Qatar Telecoms
IBM ABN - AMRO
ICI Paints Doha Bank
IndiaBulls Star Consulting
Indian Tobacco Company Quest Strategy
Infosys Abu Dhabi Commercial Bank
Johnson & Johnson ALShall Economic Services QSC
KPIT Cummins Securities and Investment CO, Bahrain
KPMG Bank Dhofar SAOG Muscat Oman
Lehman Brothers Dubai Holding
Lucent Technologies 3M Dubai
Meridiantelekoms SINGAPORE
Mindtree AC Nielsen
Morgan Stanley Bain Company
OCBC Barclays Capital
Oracle BAT
Orange Chemoil
Pepsi Citibank
Pepsico Credit Suisse First Boston
Reliance DBS
Satyam Diageo
Synergy Management Consultants Frost & Sullivan
Tata Consulting Services Shell
Tejas Network Pacific Internet
Wipro TCS
UNITED STATES Euromonitor
Infosys Consulting Boston, MA Ernst & Young
HCL ICICI
HSBC Johnson & Johnson
Capital One McKinsey
Merill Lynch Microsoft
Wipro Technologies Oracle
CHINA Pannel Kerr Forster
ING Bank PWC
Emerson Copeland American Express
Johnson Electric IDC
Goldman Sachs Exxon Mobil
Merrill Lynch Tamasek Holdings
Nomura Securities VIETNAM
Fortis Bank AC Nielsen
UNITED KINGDOM Andersen Consulting
C&C Sons VP Bank
Arcelor Mittal HRD International
I-flex Solutions Vietnam Oil & Gas Corporation (Petrovietnam)
Kanbay Europe Limited Bristol NETHERLANDS
PHILIPPINES Satyam
PHILIPPINES
Globe Telecom HSBC
Cemex Body Shop
ADB Jollibee Foods Corporation
Ambergris Solutions ACE Insurance Company of North America
Citibank Deutsche Knowledge Services
Sutherland First Gen Corporation
Johnson & Johnson Philppine Navy
Standard Chartered Bank Genpact Services
IBM Daksh Avida Land
Eli LIly Globe Telecom
Robinsons Land Intel
PLDT Standard Chartered Bank
3DME RedPill Solutions
HP IBM
AyalaLand Chikka Asia
Digitel SGV & Co
Deutsche Bank Community Innovations
IPVG SM Prime Holdings
Teledata Rustan Specialty Concepts
Dell Mulitnational Investment Bank Corporation Manila, Philppines
Citibank N.A.  
 
 
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