Session
No.
|
|
Method |
Read |
Case |
| 1 |
Introduction to Entrepreneurship |
Lecture |
- Enterprise Life Cycle and Life Forces
- Chapter 6: The Entrepreneurial Mind in Thought and Action, New Venture Creation by Jeffrey A. Timmons
|
NA |
| Module I |
Entrepreneurs, Intrapreneurs Social Entrepreneurs, Business Developers etc. |
| Group Assignment |
Select a Model Company or Entrepreneur to Research and Write about |
| 2 |
Employee 2 Entrepreneur |
Discussion |
Net Search For: Outplacement¯ |
JAD A+B |
| 3 |
Entrepreneurial Company |
Discussion |
Net Search for: Green Entrepreneurship |
Ikea and the Natural Step |
| 4 |
Student 2 Entrepreneur |
Discussion |
Net Search for: Agro Biodiversity |
Crunchy Bawang |
| 5 |
Social Entrepreneur |
Discussion |
Net Search for: Social Entrepreneurship |
Aravind Eye Hospital |
| |
Submission of Group Assignment |
| Module II |
Environmental Scanning & Opportunity Seeking |
| Group Assignment |
Select 3 options for your Business Plan Presentation |
| 6 |
Where do Opportunities Come From? |
Discussion |
- Net Search for: Real alInnovations.com
- Read: Product Service Conceptulaization: An Art of Imagination and Creativity |
|
| 7 & 8 |
Understanding Industry Stakeholders |
Exercise |
Anak TV |
| 9 & 10 |
Conceptualizing A Product |
Exercise |
Body Fashions |
| 11 |
Rapid Area Opportunity Assessment |
Exercise & Individual WAC |
TBA |
TBA |
| 12 & 13 |
Presentations of Opportunities for Business Plan |
| Module III |
Opportunity Screening & Selecting |
| 14 |
Right to Left Planning |
Lecture |
Right to Left Planning: The Entrepreneurial Mindset Outline of a Business Plan |
|
| 15 |
Micromarket Analysis & Positioning |
Discussion |
Chapter 4. Screening Venture Opportunities New Venture Creation by Jeffrey A. Timmons |
Handmade Leather Goods (BA) |
| 16 |
Product-Market Matching |
Discussion |
Handmade Leather Goods (BA) |
| 17 |
From the Horses Mouth: Guest Speakers
1 ME, 1 Business Developer, 1 Triple A, I Social Entrepreneur
|
| 18 |
Sustaining Entrepreneurship |
Discussion |
Net Search for:
Articles on Charoen Pokphand 2007 and 2005 |
Charoen Pokphand Group (A) |
| 19&20 |
1. Presentations of Business Plans
2. Submission of Individual Paper
a. My Entrepreneurial Philosophy
b. My 5 yr Entrepreneurial Plan |
