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ECONOMICS

Master in Business Administration

C O U R S E      S Y L L A B U S


E c o n o m i c s
2007 Revised Syllabus

Course Code:  ECO
Faculty:

Prof. Federico M. Macaranas, Ph.D. (FMM) and Patricia L. Lontoc, DPA (PLL)

Guest Faculty: Atty. Antonio Abad, Atty. Angel Ilagan, Atty. Susan Villanueva
Class: MBA 2008
Sessions: 30 sessions
Dates covered:  August 8 to October 30, 2007
   

Course Objective

At the end of the course, the student would have the ability to approach and analyze management situations from an economic viewpoint, applying appropriate core economic tools of analysis.

Course Description

The course provides a review of economic fundamentals, principles, analytical tools and their applications, particularly to issues faced by managers in Asia. It has two parts, macroeconomics and microeconomics, with law and economics as a crosscutting theme.

Course Textbook

Samuelson and Nordhaus, Economics, 18th ed., McGraw Hill Irwin, 2005 (Philippine reprint)

Learning Methodologies and Activities

Lecture discussion
Case discussion
Case presentation (by teams)
Economic case research (by teams)

Basis of Grading      
  Macroeconomics 50% Microeconomics  50%
  Case presentation and Class participation 25% Economic case research 10%
  Examination 25% Lecture & Case discussion 25%
      Examination 15%

Optional Faculty Feedback & Consultation

As  Individuals or Teams
By appointment, Tuesday afternoons (Contact: Third for FMM and Vangie for PLL)


Course
Outline:

Session No. Learning Topic, Case and Activity Reading in Samuelson and Nordhaus
1

Course Overview / Introduction to Markets

Chap. 1; newspaper readings
2

Role of Markets and Governments

Chap. 2; Hyundai Shipbuilding
3

Introduction to Supply and Demand

Chap 3; newspaper readings
4

Overview of Macroeconomics,
Aggregated Demand & Supply
Case: Competitiveness Model: IMD 2007
World Competitiveness Yearbook data (select countries)

Chaps. 20-21
5

Process of Economic Growth & Development
 Case: Philippines Informal Sector
(Group Report required)

Chaps. 27-28
6

Consumption & Investment
Case: Botswana: Diamond in the Rough

Chap 22
7

Business Fluctuations & Basic Multiplier Model
Case: Chile: Latin American Tiger
(Group Report required)

Chaps. 23-24
8 Financial Markets, Central Banking and Monetary Policy Case: Cambodian Riel Chaps. 25-26
9

Exchange Rates and the International Financial System
Case: Laos: Dollar, Baht or Kip?

Chap. 29
10

Open Economy Macroeconomics
Case: Money Laundering (Group Report required)

Chap. 30
11

Unemployment and Aggregate Supply; Inflation
Case: Creative Industries: Cebu’s Sinulog

Chap. 31-32
12

Comparative Legal Environments in Asia
Reading: Regulating Corporate Vehicles in Cross Border Transactions (Atty. Angel Ylagan)

 
13 Guest lecture on Philippine Competitiveness  
14 Guest lecture on Asian Economic Integration  
15 MID-TERM EXAM  
Session No. Learning Topic, Case and Activity Reading in Samuelson and Nordhaus
Overview of Microeconomics

17
Sept 11
Tuesday

Microeconomics and Freakonomics

Caselets:
BIR Focuses on Transfer Pricing (BW newsclipping)
Asias Water Crisis (ADB video)

Lecture Discussion JOINT CLASS

Ch 4 - Applications of Supply and Demand

Supply, Demand and Decisions of the Firm

18
Sept 13
Thursday

Elasticities and the Paradox of Value

Case:
De Beers Consolidated Mines, Ltd (A)

Case Discussion

Case Description:

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through marketing arrangements with other producers, distributed over 70%. For 50 years up to 1983 the company had never lowered its prices and, overall, had raised them significantly ahead of the rate of inflation. However, in 1983 the company was faced with a series of problems that threatened the structure it had so carefully built. First, a large producing nation had stopped selling through De Beers. Second, new discoveries meant that the annual supply of mined diamonds would double by 1986. Finally, the industry was experiencing its worst slump since the 1930s, resulting in a significant deterioration in the company's financial position. Describes the structure and economics of the diamond industry and asks the student to decide whether or not De Beers should abandon the business strategy it had pursued for nearly a century.

Ch 4 Applications of Supply and Demand

Ch 5 Demand and Consumer Behavior

19
Sept 18
Tuesday

Choice, Utility Theory and Theory of Production

Case:
Chita Yalong, Fish Trader and Vendor

Case Discussion

Case Description:

Not available

Ch 5 - Demand and Consumer Behavior

Ch 6 - Production and Business Organization

20
Sept 20
Thursday

Theory of the Firm and Cost Structure

Case:
Apollo Hospitals--First-World Health Care at Emerging-Market Prices

Case Discussion

Description:

The Apollo Hospitals Group, one of Asia's premier health care organizations, had come to rival the best health care organizations on the globe. Apollo offered advanced medical procedures, such as cardiac surgery using the beating heart technique, at very high levels of quality but at a fraction of the cost of hospitals in the West. Apollo's managers must decide how best to capitalize on the group's remarkable medical capabilities. One option was to bet on global medical tourism by trying to attract patients from Asia and worldwide needing advanced medical procedures. Thailand had set the example for medical tourism and attracted more than one million patients a year, most of them undergoing plastic surgery. Another option Apollo considered was to build and manage hospitals abroad.

Ch 6 - Production and Business Organization

Ch 7 - Analysis of Costs
Types of Markets

21
Oct 2
Tuesday

Overview of Markets

Cases:
Buyers may shift to yen for Iran oil (WSJ newsclipping)
A Note on Microeconomics for Strategists (HBS Case Note)

Lecture Discussion

Description:

Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the quantity of goods traded in a market and the price paid for those goods, with special attention to the way that external events influence the quantity traded and the price paid. Section IV presents the important benchmark of "perfect competition," in which equally matched firms compete so vigorously and market entry is so easy that no firm earns more than its cost of capital. Section V explores the ways that real markets depart form perfect competition. These departures lie at the heart of long-run profitability.
Ch 11 - Uncertainty and Game Theory

22
Oct 4
Thursday

Competitive Markets

Case:
Wal-Mart Stores: "Everyday Low Prices" in China

Case Discussion

Description:

Although Wal-Mart, the world's largest company by revenue, was into its 9th year of operations in China, its stores were still losing money. It had created a miracle in the U.S. retail industry by revolutionizing the sector's business model and successfully implementing its model through innovative practices that enabled it to sell national brands at "Every Day Low Prices". The challenge Wal-Mart faced was whether it could transport its successful model to win in a market with many differing characteristics which threatened its low-cost structure and which could nullify its competitive advantage. Concerned with the application of established domestic business models in international expansion. Also sheds light on other globalization issues such as market entry strategy, localization vs. standardization, the effect of regulation changes on the competitive landscape, and firm performance.

Ch 8 - Analysis of Perfectly Competitive Markets

Ch 9 - Imperfect Competition and Monopoly

23
Oct 9
Tuesday

Contestable Markets

Case:
The Contestability of the Land Market in Hong Kong

Case Discussion

Description:

Investigates whether there is sufficient competition in the land market of the Hong Kong Special Administrative Region. Event-study methodology plays an essential role in the investigation. There are five channels through which developers can obtain land for development. Focuses on the land auction channel. Analysis results show that the land auction market is not contestable, given the significant entry barriers to that market. Also sheds light on the competitiveness of other sources of land supply and the downstream property market. Identifies major entry barriers to the land auction market. Findings provide a factual base for policy discussions.

Ch 9 - Imperfect Competition and Monopoly
Ch 10 - Oligopoly and Monopolistic Competition

24
Oct 11
Thursday

Labor Markets

Case:
Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement

Case Discussion

Description:

Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link increased access to U.S. markets to improved working conditions in an exporting country. Some argue that labor standards are becoming a new form of protectionism. Others see them as necessary to preserve open markets and fair trade. How this debate is resolved will undoubtedly have great implications for investors in developing countries and ultimately for the economic development of the poorer countries themselves.

Ch 13 - The Labor Market

Ch 15 - Comparative Advantage and Protectionism

25
Oct 16
Tuesday

Capital Markets

Case:
WuXi PharmaTech

Case Discussion

Description:

WuXi Pharmatech has gone from zero to $21 million in sales in three years. The company must decide its growth strategy and how best to finance and organize for rapid growth.

Ch 14 - Land and Capital
Ch 15 - Comparative Advantage and Protectionism

26
Oct 18
Thursday

Note that topics and readings for Sessions #26, #27 and #28 may switch depending on availability of Guest Practitioners

Markets and Income

Live Cases:
Simbayanan ni Maria Multipurpose Cooperative
Pinoyme
Excerpts from Schumacher, Small is Beautiful: Economics as if People Mattered (With Commentaries) (1999)

Case Discussion with Guest Practitioners

Ch 12 - How Markets Determine Income
Ch 19 - Efficiency vs Equality: The Big Trade off

27
Oct 23
Tuesday

Note that topics and readings for Sessions #26, #27 and #28 may switch depending on availability of Guest Practitioners

Toward More Efficient Markets?

Live Case:
Status of the Peace Talks in the Philippines
Excerpts from de Soto, The Other Path: The Economic Answer to Terrorism (1989)

Case Discussion with Guest Practitioners

Ch 16 - Government Taxation and Expenditure
Ch 17 - Promoting More Efficient Markets
Ch 19 - Efficiency vs Equality: The Big Trade off

28
Oct 25
Thursday

Note that topics and readings for Sessions #26, #27 and #28 may switch depending on availability of Guest Practitioners

 

The Environment and Economics

Case: Global Climate Change and Emissions Trading

Case Discussion with Guest Practitioners

Description:

Global climate change is an increasingly prominent political and business problem. Design of market-based systems to reduce carbon emissions has proven difficult. More broadly, national attempts to comply with the provisions of the Kyoto Protocol present both governments and firms with significant challenges. The design of international institutions that will be useful for managing change after the Kyoto period is a challenge both for Kyoto ratifiers and for countries like the United States that have not ratified the agreement. Summarizes the science and economics of climate change, and encourages readers to contemplate the strategic and risk management problems that it presents to government officials and to business leaders in developed countries and in the developing world.

Ch 18- Protecting the Environment
Ch 19 - Efficiency vs Equality: The Big Trade off

29
Oct 27
Saturday

Economic Case Research Reports:
Expansion of ITC’s eChoupal Initiative in
ASEAN Countries

Background Case
The ITC eChoupal Initiative

Description:

Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They also have very limited access to information and education on farming techniques. Describes the use of Internet technologies to reach these farmers and, in particular, examines a new system called the eChoupal, developed by the Indian conglomerate ITC. The eChoupal has reengineered the antiquated soybean export supply chain using digital technology in rural farm villages. Based on a clever understanding of technology, sociology, and the incentives of the various players involved, the eChoupal provides farmers with effective methods of price discovery, honest trading, and information sharing to the benefit of all in the channel. Discusses the achievement, opportunities, and challenges of the managers of the new supply chain.
 
 
Conclusions from Economics Course

30
Oct 30
Tuesday

Conclusions from the Course

Examination on Microeconomics

JOINT CLASS
 
 
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