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home > academics > courses > MBA > management of communication

MANAGEMENT COMMUNICATION

Master in Business Administration

C O U R S E S Y L L A B U S

Management Communication

Course Code:	MC
Faculty:	Prof. Gloria S. Chan, Ph.D.
Sessions:	30 sessions
Class Schedules:	1st 4 Months (1 to 17th sessions) twice a week Tuesday & Fridays (11:00 a.m. – 12:20 p.m. & 2:00 – 3:20 p.m.) 2nd 4 Months (18th to 23rd sessions) once a week Tuesday (11:00 a.m. – 12:20 p.m. & 2:00 – 3:20 p.m.) (24th to 31st sessions) twice a week Tuesday & Fridays (11:00 a.m. – 12:20 p.m. & 2:00 – 3:20 p.m.)

Course Description:

Management Communication focuses on the development of the skills set necessary for the student’s overall communicative competence as a manager in the work place. Hence, sessions are devoted to the active aspects of developing competencies in the oral and the written realm through structure classroom activities. In addition, students will be introduced and exposed to various trends in the field as a preparation for their active roles as managers in the 21st century.

Learning Methodologies and Approaches Used

Case discussion
Dyad activities and Presentations
Structured learning exercises (SLE)
Writing Exercises
Group Activities and Presentations
Fieldwork/research on communication
Critiquing/feedback
Role-playing
Simulations

Evaluation and Feedback Systems

Class Participation - 30%
Written Communication - 20%
Oral Communication - 20%
Final Paper - 30%

Course Requirements:

Class Participation
Assigned Activities
Dyad Assignments
Group Presentations
Individual/Presentations/Assignments

Textbooks:

Gloria S. Chan, An Asian Perspective in Management Communication in the Global Era

Course Outline:

Session No.	Topic
1	Introduction to the course Dyad activity: English Language Sensitivity Exercise Class Discussion Read: Management Communication: An Asian Perspective in Management Communication in the Global Era, pp. 1-5
2	What is Your Communication Style Individual Communication Profile Class Discussion/Class Exercise
3	Improvisation Workshop Read: Stand Up and Throw Away the Script
4	Public Speaking Part 1(Impromptu Speeches) Pre-session activity: Film Showing: Speaking to One or 1000; Be prepared to speak
5	Public Speaking Part 1 (Cont’d)
6	Crisis Communication Group Presentations Case: When No News is Good News Read: The Ten Steps of Crisis Communication The Biggest Mistakes in Crisis Communication Managing Communications in Crisis
7	Electronic Communication Case: Unplugged Savin Consulting Read: E-mail and the Organization of Tomorrow Dyad reports on the pros and cons of powerpoint presentations
8	Electronic Communication: E-mails Case: The Case of the Troubled Colleague (A) Read: The Human Moment at Work Can I Apologize by E-mail
9	Public Speaking Part II (Researched Speeches)
10	Public Speaking Part II (Cont’d)
11	Style in Management Communication Dyad Activity/Class Discussion Group Presentations: McGregor’s Ltd. Dept. Store Read: Style in Management Communication (MC book, pp. 6-19)
12	Written Management Communication Group Presentations: The Sales Letter, Making Figures Mean Something, Creativity in Annual Reports Case: Benihana of Tokyo Clarkson Lumber Read: Developing the Sales Pitch (MC book, pp. 20-32) Making Figures Mean Something (MC book, pp. 66-76) Presenting Financial Figures Effectively (MC book, pp. 77-94) Creativity in Management Communication: The Corporate Report Revisited (MC book, pp. 48-58)
13	Cross-cultural Communication Cultural Context of Communication; Cultural Values Dyad Exercise/Class Discussion Case: Zenaida Cruz Read: Reaching Out Across the Cultural Gap, MC book, pp. 121-137 Barriers to Cross Cultural Communication: How to Overcome Them, MC book, pp. 138-148 Values Approach to Cultural Patterns of Communication
14	Cross Cultural Communication: Focus on Values Case: The Ginzberg Case Read: The West Says No and the East Says Maybe, MC book, pp. 33-47
15	Cross Cultural Communication: non-verbal communication Film Showing/Class Discussion Read: Non-Verbal Language in Intercultural Communication
16-17	Cross-Cultural Simulation
18	Argumentation/Persuasion Case: Cooper Pharmaceuticals, Inc. Read: 1. A Note on Building an Argument 2. Effective Argument 3. The Necessary Art of Persuasion
19	Argumentation/Persuasion Case: Mustika Ratu Readings same as above
20	Argumentation/Persuasion Case: Shepard Quraeshi Associates (A) Readings same as above
21	Negotiation: Set 1 Case: Water Hyacinth Read: Communication Negotiation Winning at all Costs Negotiations for Mutual Satisfaction More on the Win-Win Technique
22	Negotiation: Set 2 Case: Water Hyacinth Read: Communication Negotiation Winning at all Costs Negotiations for Mutual Satisfaction More on the Win-Win Technique
23	Negotiation Case: Darshan Gupta vs. Flor Faustino Read: Negotiate Your Way to a Successful Negotiation, MC book, pp. 106-120
24	Communication Strategies for the 21st Century: Communicating Change Case: Zydeco Electronics Read: 1. Style in Management Communication, MC book, pp. 6-19 2. Choosing Media
25	Communicating Change Strategy: Application Case: Hammermill Paper Co.
26	Communication Strategies for the 21st Century: Strategic Stories Class Discussion Read: Strategic Stories: How 3M is Rewriting Business Planning>
27	Strategic Stories Application Case: Timken Co.
28	What a Leader Needs to Know Case: Susan Bilsner Read: Building Communication Competencies Managing Your Leadership Talent
29	Leadership Communication: A Leader’s Communication Tools Class Discussion Read: 1. The Fruitful Flaws of Strategy Metaphors 2. Mind Mapping 3. Telling Tales
30	World Leaders and Their Communication Styles: What We Can Learn From Them Leadership Communication Practicum Read: Curchill the Communicator Team Presentations (refer to attached task directions)

N.B. This is a highly abridged course design. Extra sessions for the structured activities will be needed to help deliver a meaningful course design and to fulfill the objectives of the course.